TORONTO, CANADA, October 26, 2020 – APG Media Group, leading LED Videowall Rental and Sales Distributor, launches dedicated division for Virtual Production. The new division, simply called APG Media, comes off the back of over a year of projects and proof of concepts using LED videowalls for virtual production applications.
According to company President David Weatherhead, this dedicated division comes as a direct response to APG’s steadily increasing number of virtual production projects for motion-picture/film and TV applications. “Since one of our film VFX partners came to us mid-2019 to discuss our LED technology and how it could be used to replace traditional green-screens, we’ve been non-stop developing custom solutions. Now is the right time for us to launch this dedicated division.” Weatherhead stated.
APG’s new division is focused on supporting the production industry with LED solutions for both rental and sales. “APG Media’s focus is LED videowall technology, and we see ourselves very much part of the growing ecosystem around virtual production. APG has always been channel-focused, so our role is to partner with VFX, production companies and studios to help them with LED technology.” Weatherhead emphasized, “APG has a solid understanding around Unreal Engine, camera-tracking and various other VP technologies, but our role is focused on the LED solution. We handle the LED, so our partners can focus on what they do best.”
Virtual Production is changing film-making, and APG Media is well positioned to help the industry as new workflows and technologies are created. Further appointments and announcements are expected as APG Media focuses on growing its newest division. To coincide with the launch of the new division, APG has launched a dedicated website www.apgmedia.com.